During Paris Fashion Week, Isabel Marant revealed her latest menswear collection for Fall 2024 in an intimate showroom at her headquarters. The rebranded label, Marant, takes a departure from convention, infusing a fresh perspective into everyday menswear.
The collection carves out space for spontaneity, seamlessly blending traditional wardrobe staples with vibrant colors and textured patterns. It embodies a harmonious chaos, fusing elements of grunge, tailoring, and prep into a singular vision. True to the designer’s signature style, bold colors and patterns adorn wardrobe essentials, while abstract motifs amplify the visual impact, complemented by diverse fabric combinations.
Throughout the collection, shades of purple take center stage, adorning knit sweaters, striped button-ups, and tie-dye t-shirts in lilac hues. A relaxed fit pervades the ensemble, exuding comfort and versatility. Oversized tailoring extends to chore jackets, cargo shorts, acrylic hoodies, fleece vests, and trousers. Saturated colors harmonize with textured outerwear boasting boxy proportions, infusing a contemporary streetwear aesthetic into the premium brand.
For a comprehensive look at the Marant Fall 2024 collection, refer to the accompanying lookbook.