Good news for iOS users who want to watch Reels without having Instagram! A recent leak suggests that this will soon be possible.
The latest version of the Instagram app, 319.0.2, available to beta testers via TestFlight, has introduced an App Clip feature, as reported by 9to5Mac.
For those unfamiliar, an App Clip is defined by Apple as a “small part of an app that lets you do a task quickly, like rent a bike, pay for parking, or order food,” essentially a mini app that allows users to perform specific tasks without downloading the full version.
How App Clips Work
App Clips can be found in various places such as Safari, Maps, and Messages, or even in the physical world through NFC tags, QR codes, and App Clip Codes.
In the case of the Instagram App Clip, users can experience the Reels short video platform integrated into the main Instagram app.
Similar to TikTok’s App Clip, the Instagram version enables users to watch Reels within the app’s native interface, even if they don’t have Instagram installed.
Experience and Limitations
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If someone shares an Instagram Reel link with you, it will open in the App Clip instead of the usual web browser. Users can continue scrolling through and viewing different Reels, and even share them with friends.
However, the App Clip will prompt users to download the full Instagram app after viewing approximately six Reels if they wish to continue watching more.
Impact and Usage
This addition to the iOS Instagram app offers convenience for users who want to stay updated with the latest viral trends without fully engaging with social media.
It provides a streamlined experience for accessing Reels content without committing to downloading the entire app.
Insights into Screen Time Trends
In related news, a recent study revealed a slight decrease in the average daily screen time spent on phones by Americans from 4.42 hours in 2022 to 4.34 hours in 2023.
While the drop may seem small, it reflects the evolving digital habits of users. For more insights on the leading apps capturing users’ attention and spending in 2023, check out our dedicated analysis.