Friend Map attribute is end-to-end encrypted, as only the users chosen by the user can see the latter’s real-time location.
Instagram, facing stiff competition from platforms like Snapchat and TikTok, is experimenting with a new feature called ‘Friend Map’ in an effort to retain users, particularly the younger demographic.
With 85% of its audience younger than 45 years old, Instagram is seeking innovative ways to maintain engagement.
Understanding the ‘Friend Map’ Feature
Similar to Snapchat’s ‘Snap Map,’ Instagram’s ‘Friend Map’ allows users to share their real-time location with selected friends.
This feature, currently being tested internally among engineers, aims to enhance social interaction and real-world connections. Notably, the feature is end-to-end encrypted, ensuring privacy and security for users.
Key Features and Functionality
In addition to sharing real-time location, users can leave notes or messages on the map, facilitating meetups and sharing activities with friends.
Moreover, the feature includes a privacy mode called ‘Ghost Mode,’ enabling users to hide their last active location details if desired.
Potential Impact on User Behavior
The introduction of the ‘Friend Map’ feature could encourage users to spend more time on Instagram by facilitating real-world socialization and interactions.
Rather than passively consuming content like Reels, users may be inspired to engage with friends and make plans based on shared locations.
Rollout and Future Plans
While the official rollout date for the ‘Friend Map’ feature has not been announced, its potential to enhance user engagement underscores Instagram’s commitment to innovation.
By offering new features and functionalities, Instagram aims to adapt to evolving user preferences and maintain its position as a leading social media platform.
WhatsApp Introduces Instant Blocking Feature
In related news, Instagram’s sister app WhatsApp has introduced a new feature that enables users to instantly block and report spam directly from the lock screen.
This enhancement reflects WhatsApp’s ongoing efforts to improve user experience and combat spam and abuse on the platform.