This March, adidas Originals and the Montreal-based design studio JJJJound embark on a new collaborative journey, marking the beginning of an exciting partnership.
The inaugural collection introduces two distinctive iterations of the iconic Samba silhouette, meticulously crafted at Adidas’ Scheinfeld factory in Germany, reflecting a shared commitment to quality and craftsmanship.
A Legacy of Timeless Influence:
Founded by Justin R. Saunders in 2006, JJJJound emerged as a digital mood board, evolving over the years into a revered design studio renowned for its timeless aesthetic and cultural impact.
Based in Montreal, the platform transcends traditional boundaries, inspiring audiences far beyond the realms of design.
Elevated Design and Attention to Detail:
True to JJJJound’s ethos, the collaborative Samba sneakers receive a luxurious leather makeover in two classic colorways – black with white stripes and white with black stripes.
Beyond their striking appearance, each pair epitomizes meticulous craftsmanship, featuring co-branded sock liners and custom vintage hang tags.
Crafted with precision at Adidas’ Scheinfeld factory, these sneakers embody the spirit of excellence synonymous with the Montreal collective.
Honoring Craftsmanship and Artistry:
Accompanying the launch is a thoughtfully curated campaign celebrating the skilled artisans behind the scenes.
Through a series of behind-the-scenes images and films, the campaign pays homage to the dedication and expertise of the Scheinfeld factory craftsmen, underscoring the collaborative effort that brings the vision to life.