Renowned rappers Snoop Dogg and Master P have made serious allegations against retail giant Walmart and cereal manufacturer Post Consumer Brands.
Their attorney, Ben Crump, issued a statement accusing the companies of conspiring to prevent the rappers’ newly launched cereals from reaching store shelves.
Claims of Intentional Stockroom Placement:
According to Crump’s filing, Walmart and Post Consumer Brands deliberately kept the rappers’ cereal products in stockrooms instead of displaying them on shelves.
Furthermore, the filing alleges that the cereals were placed in Walmart’s baby and clearance sections and sold at heavily discounted prices.
Broadus Foods’ Response and Legal Action:
Broadus Foods, the food company founded by Snoop Dogg and Master P, expressed outrage at the alleged actions of Walmart and Post Consumer Brands.
They announced plans to take legal action against the companies for what they described as “underhanded dealing” and “diabolical actions.”
Denials and Responses from Walmart and Post-Consumer Brands:
In response to the accusations, a Walmart representative said they would respond accordingly once served with the complaint.
The spokesperson emphasized Walmart’s commitment to supporting entrepreneurs but noted that various factors could influence product sales.
Similarly, a spokesperson for Post Consumer Brands defended their partnership with Broadus Foods, highlighting their investments in the venture. However, they expressed disappointment at the lack of consumer demand for the products.
As of the reporting time, representatives for Ben Crump, Walmart, and Post Consumer Brands had not provided additional comments or responses to inquiries from Business Insider.
