The artist’s 30-second ad for Yeezy reportedly cost $7m and aired exclusively on local CBS stations.
Kanye West’s Yeezy Ad During Super Bowl LVIII
Kanye West made waves during Super Bowl LVIII with a 30-second advertisement promoting his Yeezy fashion line, reportedly costing nearly $7 million.
Unique Approach to Advertising
The rapper, now legally known as Ye, took a distinctive approach to the commercial, appearing to film it himself on his cell phone camera from the backseat of a car.
In the ad, he directly addressed viewers, stating that while they spent all the money on the commercial spot, none was spent on the actual commercial production. He then directed viewers to visit Yeezy.com, spelling out the website and showcasing his latest shoe designs.
Viral Response and Viewer Reactions
Although the ad only aired in certain markets during the Super Bowl, clips of it quickly went viral online, sparking a range of reactions from viewers.
Some praised West’s unconventional marketing tactics as “genius,” while others found humor in his straightforward approach, likening it to a small business owner’s pitch.
Yeezy Pods and Affordable Fashion
The advertisement aimed to promote West’s new Yeezy Pods shoes, which are notably priced at just $20. Alongside these shoes, Yeezy.com offered a range of graphic T-shirts and pants at the same price point, including items featuring designs related to West’s latest album, Vultures.
Mixed Responses and Public Discourse
Despite the attention garnered by the ad, it also sparked confusion and debate among viewers, with some expressing uncertainty about its authenticity and others questioning West’s approach to marketing.
Kanye West’s Yeezy ad during Super Bowl LVIII exemplified his bold and unconventional style, garnering attention and sparking conversations about marketing strategies and the intersection of fashion and popular culture.