Adidas, the renowned athletic shoes and apparel brand, has unveiled its latest campaign, “You Got This,” which addresses the negative impact of pressure on athletic performance.
The initiative seeks to empower athletes to overcome pressure and excel in their endeavors.
Celebrating Athletes and Their Resilience:
The campaign starts with a powerful film celebrating athletes who navigate pressure with resilience. Featuring luminaries such as Pat Mahomes, Trinity Rodman, Lionel Messi, and others, the film captures the intensity of high-stakes moments in sports while conveying a message of encouragement—”You got this.”
Educational Resources and Insightful Content:
In addition to the brand film, Adidas will release a series of multi-sport how-to guides and a four-part fly-on-the-wall athlete series.
These resources will offer insider techniques and candid insights into accessing the optimal performance zone, providing athletes with valuable tools to manage pressure effectively.
Collaborative Research and Insights:
Adidas has collaborated with elite and grassroots athletes and neurobiologists neuro11 to conduct a study as part of the “You Got This” campaign.
The findings revealed that athletes across all levels experience intense pressure during critical moments, with elite athletes demonstrating superior pressure management skills.
Adidas and neuro11 offer guidance on disarming negative pressure and optimizing performance to bridge this gap.
Empowering Underprivileged Youth Through Sports:
In a move towards social responsibility, Adidas partner Decathlon Hong Kong has joined forces with the youth initiative platform “Game On” to empower underprivileged children through sports.
Through this collaborative social responsibility initiative (SRI) project, Decathlon Hong Kong and “Game On” aim to provide opportunities for underprivileged children to engage in sports, fostering empowerment and inclusivity within the community.