Grass, weed, cannabis: Smoking dope is set to become lawful in Germany. It’s vague when the new rule will come into force, but it’s already clear who will benefit financially — and who won’t.
Celebration Tempered by Uncertainty
Despite the recent surge in traffic to his websites, Dirk Rehahn remains cautiously optimistic about the implications of Germany’s cannabis legalization.
The delay in the implementation of the law has tempered his excitement, but the potential for growth is evident.
Massive Increase in Website Traffic
Since the German parliament passed the draft law on cannabis distribution for adult consumption on February 23, Rehahn has seen a significant uptick in visitors to his online platforms.
This surge indicates a growing interest in cannabis-related products and cultivation.
Potential for Business Expansion
Rehahn’s business specializes in supplying goods for cannabis cultivation, including greenhouse technology and gardening supplies.
With the impending legalization allowing adults to grow their own cannabis plants, Rehahn anticipates a surge in demand for his products.
Popular “Grow Sets” Sold Out
One of Rehahn’s top-selling items is a DIY “grow set” that includes essential equipment for cannabis cultivation.
Despite the high price range, all sets are currently sold out, highlighting the increasing acceptance of homegrown cannabis among consumers.
From Legal Trouble to Entrepreneurship
Rehahn’s journey in the cannabis industry has been marked by challenges, including a two-year jail term for assisting in cannabis cultivation.
However, he transformed his experience into a thriving wholesale business, catering to the growing demand for cannabis-related products.
Anticipated Revenue Growth
With a turnover of two million euros last year, Rehahn’s businesses are poised for further growth. He expects this figure to increase significantly, potentially reaching three or four million euros, as the cannabis cultivation market expands with legalization.
Normalization of Cannabis Industry
For Rehahn, the impending legalization represents a shift towards the normalization of the cannabis industry.
As attitudes towards cannabis cultivation evolve, he looks forward to providing advice and products to customers without stigma or legal barriers.
