From Lily Gladstone’s clothes co-designed by Joe Big Mountain to Emily Blunt’s Schiaparelli gown, the celebs aimed fashion with a story.
The Oscars’ red carpet has undergone a significant transformation, moving away from its traditional beauty contest format to become a platform for storytelling and self-expression.
Shift from Beauty Contest
Previously, the red carpet primarily focused on judging women based on their appearance, overshadowing their talent and achievements in Hollywood. It perpetuated a Miss World-style evaluation, emphasizing physical appearance over merit.
Platform for Identity and Representation
Today, the red carpet serves as an opportunity for actors to showcase their identity and cultural heritage.
Lily Gladstone’s attire, co-designed by Indigenous artist Joe Big Mountain, celebrates her Native American heritage, challenging traditional norms and highlighting diversity in the entertainment industry.
Economic Significance
The red carpet has become a lucrative business, with actors often receiving substantial compensation from fashion brands for wearing their designs. Emma Stone’s partnership with Louis Vuitton exemplifies this trend, with the actress reportedly earning $2 million annually for representing the brand.
Fashion with a Story
Dresses showcased on the red carpet now aim to convey narratives and provoke discussion. Unique designs, such as Emily Blunt’s Schiaparelli dress featuring levitating straps and an intriguing embellishment, provide fodder for online conversations and media coverage.
Conclusion
The evolution of the Oscars red carpet reflects a shift towards inclusivity, storytelling, and self-expression.
It celebrates diversity, challenges traditional beauty standards, and elevates fashion to a form of artistic expression and cultural commentary.